Entrepreneurs du Monde (EdM) is proud to announce the creation of its new brand and distribution channel in Cambodia: Pteah Baitong (Khmer for “Green Homes”). The aim of EdM’s distribution channel is to enable the most deprived households of rural and peri-urban areas in Cambodia to access cleaner, more efficient but also money-saving energy solutions.
Offering energy alternatives
Unlike its predecessor in some other countries, Pteah Baitong is developed in a specific context. Indeed, even if the population’s connection to the electrical grid is low (25% of the households), numerous families use the batteries of the cars or motorbikes to get power. Batteries are recharged thanks to small generators and can light 1 or 2 bulbs, 1 phone or a TV. These solutions are expensive for the households and are not environment-friendly. That’s why Pteah Baitong is leading an important awareness campaign in the villages to promote adapted, cleaner and more sustainable energy solutions.
Accessing energy through social microfinance
In partnership with Chamroeun, social Microfinance Institution created and supported by Entrepreneurs du Monde, Pteah Baitong commercialized solar lighting kits for professional and domestic use in two rural areas of Kampong Thom’s provinces. Until today, the network has sold 350 lanterns and solar kits, 20% of which thanks to a micro loan granted by Chamroeun. During the three next months, in order to meet the needs of the Cambodian market and precarious families, the activities will spread into two new areas and the range of solar products proposed by Pteah Baitong will widen.
Congratulations to the team. We wish Pteah Baitong a success as wonderful and promising as the one of its counterparts in BurkinaFaso, Haïti or Togo!